The integration connects Salesforce's Customer 360 with SPREAD's Product 360. Sales, service, and aftermarket teams get live product context, including all relevant variants, diagnostic trouble codes, and repair manuals, without leaving their workflow. With Agentforce, ready-to-execute work orders are created within minutes, so everything is set for workshop intake before the vehicle arrives.
The session covers:
- Why engineering and customer data living in separate systems creates lag and errors
- What Customer 360 meeting Product 360 looks like in practice
- How Agentforce turns a fault into a ready-to-execute work order in minutes
- Why this needs a real connected model of the product, not just data sharing
Watch the full announcement above, and see the connected model behind Product 360 on the SPREAD platform and for software-defined vehicles.
The integration builds on the foundations set out at CUBE 2026: Robert Goebel on context engineering and Philipp Noll on the agent-native product lifecycle. Watch the full CUBE 2026 recap.