SPREAD Video Hub

From AI Hype to Real Impact, How Enterprises Turn Artificial Intelligence into Measurable Business Value

Written by SPREAD Team | 16.01.2026

This panel cuts through AI hype and inflated success stories to examine what actually works in practice. Stefan Tolle, Executive Advisor at SPREAD and former President and Senior Vice President at MAN+HUMMEL and Bosch, Dr. Christof Horn, Automotive Lead Europe at Accenture IX, and Dr. Ulrich Nuding, Engineering Director Germany at MBDA, bring perspectives from technology, consulting, and engineering.

They discuss where AI creates real value, where it produces noise and inefficiency, and why many organizations struggle to move from pilots to impact. The discussion focuses on concrete implementation challenges, organizational friction, data reality, and the conditions required to translate AI ambition into sustainable, operational results.