Customers | SPREAD

Cutting quotation lead time for a machinery OEM

Written by Admin | Jun 18, 2025 1:25:15 PM
Client: Machinery OEM
Industry: Machinery
Region: Europe

Impact at a glance

+5%
revenue increase by sending out more quotations

3x
faster quotation process through automated requirement matching

Reduced
variant complexity through optimized reuse

European Machinery OEM accelerated quotation process and increased revenue with SPREAD's Product Explorer

 

Challenge

A European Machinery OEM was facing growing complexity in responding to diverse customer requirements. Each new request introduced unique specifications, leading to a variant explosion across its portfolio. Product and configuration data were scattered across departments, making it difficult to find and reuse existing components.

The quotation process was slow and heavily reliant on manual cross-functional alignment. Engineers and sales teams spent significant time aligning requirements with feasible configurations, often missing deadlines and opportunities. Valuable knowledge remained siloed, and reused solutions were rarely leveraged—despite their availability.

This inefficiency put both top-line growth and operational focus at risk, as repeated work and misalignment inflated costs and delayed new business generation.

 

Approach

To address this, the OEM introduced SPREAD's Product Explorer as a unified platform for automated requirement matching and configuration reuse. Within two months, SPREAD ingested requirements, quotes, product configurations, architectures, and related unstructured documents to build a navigable product twin.

After setup, a one-month phased rollout onboarded R&D, engineering, and sales teams. These users were able to search for similar past projects, explore component reuse, and quickly generate new quotations by adapting proven system architectures.

The following SPREAD solutions were deployed:

  • Product Explorer:

    • Automatically matched new customer requirements with existing portfolio configurations

    • Allowed teams to deep-dive into similar products and supporting documentation

    • Enabled fast creation of new quotes using reusable modules and components

 

Impact

  • +5% revenue increase: Enabled by sending out more and faster quotes to meet demand

  • 3x faster quotation process: Driven by automated matching and modular reuse

  • Avoided redundant variants: Through optimized requirement handling and knowledge reuse

“Working with SPREAD allows us to easily understand how new customer requirements match with our existing products and configurations. This allows us to accelerate and improve our quotation process.”
— R&D Manager